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Festivals and showcases

How to use a festival you are not booked on.

  • 2 min read
  • 3 sections
  • 3 links
  • 2 videos

When the industry flies to your island, every booker and label person you would otherwise chase is within walking distance for a few days.

01

What a festival does, and what it does not do yet

A major festival imports world-class talent superbly, contributes millions to the local economy, fills every hotel room, and gives local artists a public platform.

What it does not do yet is give a local artist a structured way to meet a buyer. No delegate market, no trade floor, no B2B programme, and no showcase that international programmers attend in order to book from. The industry arrives, spends four days here, and leaves.

Artists get on those stages through the people already on them, not through the booking email address. That is the whole mechanism and it is not a secret.

02

Three moves you can make during any festival week

BE WHERE THEY ARE
The festival grounds, the launches, the hotel bars. You do not need an appointment — you need to be in the building and easy to talk to.
HAVE THE THING READY
One sentence about what you do. A link that works on a phone. A crowd-in-shot video under sixty seconds. If you have to say “let me send it later”, you have lost it.
FOLLOW UP ON MONDAY
Not Saturday night. Monday morning, by email, referencing where you met, with one specific ask. Nobody does this step, and it is where all the value is.
03

The idea worth building: bolt a market onto the festival

Cabo Verde already did it. Atlantic Music Expo runs showcases, a conference, workshops, one-to-one meetings and an evening street market, deliberately scheduled just before their Kriol Jazz Festival so delegates stay for both. Comparable population, creole-language repertoire, small domestic market, an island — and government-initiated by the culture ministry.

This island has the harder half already: an internationally credible festival that people fly to. Cabo Verde had to build the market first. Two days of professional programme before the festival is the cheapest possible addition.

And a delegation is not a flight subsidy. It is the export office travelling with the artists, making the introductions, holding the meetings, and coming back with a contact list that belongs to the island. Go once and you meet four people; go three years running and you are a scene that programmers plan around.

Watch

Every video below was checked against the channel that published it.

How To Prepare For WOMEXWOMEX
Cabo Verde Accedes to Three Key WIPO Copyright TreatiesWIPO — World Intellectual Property Organization
This is a map, not legal advice

This is a plain-language map of how the systems work, so you know which questions to ask and which clauses to look at. It is not legal advice about your contract. Once there is real money or a real signature involved, that is a lawyer's job — and it is cheaper than the mistake.